Google’s YouTube will be debuting a new design and user interface throughout the week. The look is inspired by the “card-like” look Google Inc. (NASDAQ:GOOG) currently uses for its Internet and mobile applications. This means a more refined use of typography, intelligently placed white space and full-bleed imagery. It beckons an evolutionary sense of design for Google Inc. and its line of products.
The purpose of YouTube’s facelift is to ensure that playlists get top billing, front and center in the left sidebar. The site designers also wanted to give YouTube a more mobile-friendly feel with an appearance similar to apps that most consumers are now used to seeing.
Since Google’s card look is now synonymous with the brand, it makes sense for YouTube to get a similar makeover, as well. This offers a more streamlined branding message that might serve to increase Google’s trust and recognition factor with end users
YouTube will also have new icons on the sidebar with a persistent menu button next to its top-left corner logo. The menu will bring up items such as subscriptions and play lists. It will be a guide, so to speak. The interactive changes make the site easier to read, while giving it a more contemporary feel.
There are also playlist highlights on the YouTube channel with a tab called “new playlists.” So, you can create a play list much more conveniently now. In fact, when you do, YouTube will create a pop up page, which allows you to organize all of your videos. Now that both Google and YouTube have evolved, the design aesthetics feel like icing on the cake.
It is expected that users will appreciate the changes. In addition, it doesn’t hurt to get a revamp every now and then.
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