Google has roped in Dennis Kish, the former Qualcomm executive to boost Fiber’s expansion in other U.S cities. Fiber is Google Inc.’s (NASDAQ:GOOG) Internet service that has spread like fire across the country, but Google wants to make sure that it expands even more and covers more cities.
Fiber is probably the fastest internet in the U.S, ten times faster than the usual internet in the country but it’s limited to only a handful of cities. Now with Kish on-board as the adviser, he’ll help Fiber expand to far off areas and cover especially those areas where internet isn’t frequently used (Texas etc).
However, broadband internet still rules the country. Broadband companies have struck deals with governments and other federal agencies to ensure a heavy monopoly on internet services. Fiber isn’t really far behind, except it doesn’t have any footing in the system. Speed wise Fiber is one of the fastest internet connections around the US.
Expansion would cost the company a lot, as only half a decade back Verizon spent around $23 billion rewiring all around the country. Google opted to spread fiber networks on a neighborhood to neighborhood basis, starting with few cities so that they may create prospects for future expansion.
Other companies aren’t far behind on the race for the fastest internet in the country. AT&T has planned to expand its GigaPower fiber optic network to areas that were previously marked by Fiber. So in a way companies are realizing that Google is moving ahead in every category in the electronics world and they are ready to keep up.
Google has been accused of manipulating other internet service providers to ‘Up’ their speeds. Google Inc. is offering one gigabit per second speed. The idea is that other companies would follow suit and hence it would give rise to the possibility of more people accessing Google and YouTube (which is inevitable once you start using the internet)
Dennis Kish has brought with him his expertise regarding Fiber and is planning a thorough blueprint for the expansion in the whole country. He said that Fiber will reach as much as 34 cities in the country.
Considering the accusations against Google for trying to entice its rivals to boost their speed, we can only say it’s a remarkable strategy on Google’s part. Even though if it sounds selfish, it’s great for business and that’s what really counts.
Google for long has been known as a clever corporation that invests only in the best and acquires mercilessly anything that stands in its way. Any firm with a potential threat to Google in the past is now working for Google. Google has a keen eye for the subsidiaries that can bring tons of revenue in the future.
One more thing Google Inc. (NASDAQ:GOOGL) is famous for: roping high class maestros that put them on the right track. No goal is too big for Google. Even with a reputation as “nasty” as they have among other companies, Google holds strong dominion over the market.
