Twitter Inc. (NYSE:TWTR) is starting to make marketing history with its novel way of using its own technology to increase its brand awareness. Ever since the social networking revolution began, it has been gradually cutting into the typical ways of disseminating information to the public. By using its own users to spread its news, Twitter is really bringing credence to the age-old concept that word of mouth marketing is the best kind.
This new strategy was first shown to be highly effective in September last year when Twitter made the announcement of its impending IPO, not in a press release, but a Tweet. The announcement, which read “We’ve confidentially submitted an S-1 to the SEC for a planned IPO” spread through Wall Street, and other financial markets like wildfire as people read the Tweet and then re-Tweeted it with their own comments and opinions.
This was just the first in what is now becoming a clear and well thought out strategy by the Tweeting giant as it has been using the same method to inform its user base of changes and developments in its business strategy such as the recent link with Billboard. It also now uses the service to advertise changes in its own services such as announcements that you can now add up to four photographs per Tweet and tag anything in those photos.
The next stage of this looks likely to be that Twitter will be able to define its entire marketing and corporate profile to the public through carefully timed Tweets on particular events allowing it to mold its brand awareness and show users that it is interested and concerned about global issues
