Google Inc. (NASDAQ:GOOG) is attempting to lure in new Google Glass buyers by allowing a few to try it before they buy it. This type of marketing and selling technique seems to be a creative alternative for those on the fence about the product.
However, it is not a new concept. For example, in 2013, there were rumors of Google partnering with eyewear retailer Warby Parker. In fact, Warby Parker’s claim to fame is they do the exact same thing. You can try on several pairs of glasses before buying them. This is in addition to having a wide array of frame styles at budget-friendly prices So, while Google did not pair up with the company, it seems they liked the idea of letting consumers try them first.
Having this ability makes sense. When you go into a physical retail store, to purchase a pair of glasses, you would normally put them on to get a feel for how they look and how they work. It is nice that Google is making this an option for a few candidates.
In fact, this is an email from Google sent to selected individuals, “You told us you’re interested in purchasing Glass, but wanted to wait until we had frames for Glass. We have some good news for you. We recently introduced the Titanium Collection — four feather-light titanium frames that are designed to fit with your prescription and personal style. And even more good news — you’ve been selected to participate in a free home try-on pilot, to help you find the frame style and Glass color that fits you best before you purchase.”
Along with the kit, prepaid return labels were also included.
