In a surprising move Twitter Inc. (NYSE:TWTR) has announced it is going to partner with Yahoo on the Japanese market in order to make its suite of self-serve advertising products available there. The plan is for Yahoo to become a reseller for Twitter to small and medium sized … [Read more...]
Twitter poaches executive Thomas de Buhr from Google to head the team Germany
Twitter Inc. (NYSE:TWTR) is really shaking things up. From their new user profiles (similar to Facebook's) and updated algorithms to pushing for more media relationships, Twitter is also poaching executives from Google, as well. In fact, Twitter recently hired Thomas de Buhr. He was … [Read more...]
Twitter gaining momentum in the mobile advertising space, putting pressure on Facebook
Twitter Inc. (NYSE:TWTR) is increasing the pressure on Facebook (NASDAQ:FB) in the area of mobile app advertising. Despite being rather slow in rolling out new ad products, Twitter is gaining momentum. This is due in part to its closer integration with MoPub and comes very soon after … [Read more...]
Twitter hires Google Maps Director Daniel Graf to head consumer products division
Twitter Inc. (NYSE:TWTR) has a new acquisition, former Google Maps Director, Daniel Graf. He will lead Twitter's consumer products division as its new vice president. Graf is also an expert when it comes to mobile apps. However, he has not tweeted much according to his Twitter … [Read more...]
Almost half of the 974 million Twitter accounts may be fake
Twitter Inc. (NYSE:TWTR) may claim to have 241 million active monthly users, but how many of them are actually Tweeting? In a new report released by Twocharts, the website that tracks Twitter account activity, states that around 44% of the 974 million registered accounts have never … [Read more...]
Twitter purchases new start-up “Cover”
In a move that opens the door to a new set of groundbreaking opportunities, Twitter Inc. (NYSE:TWTR) has purchased the new start-up called Cover. Cover has only been in business for 18 months and has managed to secure a modest $1.5 million in funding so despite Twitter not yet … [Read more...]
Twitter utilizes its own technology to build brand awareness
Twitter Inc. (NYSE:TWTR) is starting to make marketing history with its novel way of using its own technology to increase its brand awareness. Ever since the social networking revolution began, it has been gradually cutting into the typical ways of disseminating information to the … [Read more...]
Twitter side steps $56 million in taxes, union not happy
The backlash against corporations being given tax breaks and other incentives to move to or stay in a particular area is going to have foot support in San Francisco on April 15th when union workers plan to march to the headquarters of Twitter Inc (NYSE:TWTR). They are going to present … [Read more...]
Twitter taking over British television
Twitter Inc. (NYSE:TWTR) has commenced services in a new market in addition to purchasing two TV analytics companies. These UK based acquisitions were recently announced, and they are Mesagraph and SecondSync. After that, Twitter announced its partnership with Kanter Media. … [Read more...]
Twitter testing new platform that eliminates the “Retweet” function
Twitter Inc. (NYSE:TWTR) is at it again. Making updates and changes that are concerning its user base. Currently, Twitter CEO Dick Costolo, is attempting to tweak and prod Twitter so that it is more user-friendly and easy to understand. However, with 241 million users, it appears that … [Read more...]
Twitter and live TV go hand-in-hand
Twitter Inc. (NYSE:TWTR) is TV's mistress. No, really. These days, when people watch a live or pre-recorded television show, their second screen, i.e. their mobile device, is set to Twitter's feed. Why? Because instead of waiting until after the show to discuss it or waiting to talk … [Read more...]
Twitter pulls the plug on #music less than one year after it launched
Twitter #Music was only launched last year, but it is already saying goodbye to the app store. Unfortunately for Twitter Inc. (NYSE:TWTR), the music service failed to acquire a user base and the buzz it needed to survive. Regarding the news, Twitter stated, "Later this afternoon, we … [Read more...]
Twitter hashtags and @ may soon become a thing of the past
Hashtags are everywhere, and Twitter Inc. (NYSE:TWTR) created the trend. You can't watch a TV show without viewing a hashtag prominently displayed on the lower or top left corner of your screen. They are so popular that even Facebook Inc. (NASDAQ:FB) adopted its usage. However, … [Read more...]
Twitter mysteriously halts its data encryption project without explanation
If you thought Twitter Inc. (NYSE:TWTR) would encrypt your private messages soon, think again. In November, it was announced that Twitter was working on keeping private messages secure to help thwart hackers and the government. Unfortunately, the project was dropped recently, with no … [Read more...]
Twitter implements messaging authentication protocol to combat malware
Twitter Inc. (NYSE:TWTR) has finally found a way of lowering the amount of fake Twitter emails being sent to unsuspecting users. At one time, there was a height of 110 million attack emails using the Twitter name. Unfortunately, the emails were created by cyber-criminals with the … [Read more...]
Twitter knows where you shop
Twitter Inc. (NYSE:TWTR) wants to beef up its advertising revenue and its advertising partners. In order to do that, it has to provide measurable ROI statistics to its clients. Well, of course Twitter already has that ability in the bag. Within the past few months, you may have … [Read more...]
Former YouTube executive joins Twitter to push video advertising
Twitter Inc. (NYSE:TWTR) wants to continue its push for advertising revenue from its business partners. This is similar to how Facebook Inc. (NASDAQ:FB) has successfully done so on its various platforms. As a result, Twitter has convinced and hired former YouTube executive Baljeet … [Read more...]
Twitter (NYSE:TWTR) turns back time purchaing two 19th century log cabins
It looks like Twitter Inc. (NYSE:TWTR) wants to give its employees some respite from our world's hustle and bustle by purchasing two 19th century log cabins, from Montana, to use as their employee cafeteria. The look is in stark contrast to San Francisco's mix of modern and old … [Read more...]
eMarketer predicts dire U.S. growth for Twitter
If only Twitter Inc. (NYSE:TWTR) could return to its days of double-digit growth. Unfortunately, that does not seem likely for the micro-blogging service. Research firm eMarketer put their research behind their forecast, possibly giving Twitter's CEO Dick Costolo shudders. … [Read more...]
Facebook and Twitter fight to cash in on TV advertising
As it stands, Facebook Inc., (NASDAQ:FB) is not satisfied with taking over the mobile and wireless world, it seems they want to be at the forefront of all media, and that includes earning a piece of TV advertising spend. David Lawenda, Facebook's head of U.S. advertising sales shared, … [Read more...]
