Using a mobile application has become an important component to shopping, productivity and utilities and messaging. Apparently, consumers are opening up an app to enhance the shopping experience, improve their productivity and communicate with their friends, and this usage is growing, … [Read more...]
Google mobile ads update suggests apps based on user history
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Google Inc. (NASDAQ:GOOG) is making good use of their mobile AdWords update. Their highly targeted app ads gauge how you use apps to make suggestions for other apps. So, say you play CandyCrush often, well, you might get an ad promoting a game with similar features. This makes … [Read more...]
Google search makes calculated moves to stay relevant in the app world
Google Inc. (NASDAQ:GOOG) has a $50 billion search engine business that it wants to protect. Unfortunately, that is becoming increasingly difficult with the rise of mobile apps unless Google starts modifying some of its current methodologies. Well, Google is, in fact, doing just that … [Read more...]
Microsoft OneDrive going toe-to-toe with Google Drive
Microsoft's storage service was involved in a bitter trademark dispute with British pay-TV provider BSkyB over their cloud storage device name SkyDrive. As a result, Microsoft announced that they would change their name to OneDrive. As of today, this name change also covers the … [Read more...]
