Powerful brands have the capacity to generate business value for their owners. They do this by creating an impact on their revenue, profit margins and much more. This is possible because strong brands have the ability to go past competition by the sheer good will they generate. In addition to this, they are also able to bring down the expenses related to entering into new markets or launching new products, as they already have a powerful market presence.
Navigation Menu of the Top 10 Most Powerful Brands in the World
1. Google
2. General Electric
3. Microsoft
4. Coca Cola
5. China Mobile
6. Marlboro
7. Walmart
8. Citi
9. IBM
10. Toyota
At a value of around 66 billion dollars, Google is considered to be the most powerful brand in the world. The brand Google has enjoyed a per year growth of 14% which translates into $114 billion in terms of just brand value. Started by Sergei Brin and Larry Page in 1996, this search engine has enjoyed enormous success since its inception. The brand is well known for its unique contributions to the internet. Google earns a major part of its revenue from its advertising offering – the Pay Per Click AdWords service. It is also strengthening its position as a global provider of software products and as manufacturer of smartphones.
Estimated to be worth around $62 billion, General Electric is considered to be the second most powerful brand in the world. This is a multinational company that has its headquarters in Fairfield, Connecticut. General Electric dominates the field of industrial technology and financial services and based on its market capitalization is considered the second largest business in the world. The company is involved in different industries like oil, financial services and information technology.
The world’s largest software company, Microsoft has global annual earnings that exceed $44 billion. The company, with an estimated brand value of about $55 billion is considered to be the third most powerful brand in the world. One of the world’s richest men, Bill Gates co-established the company with Paul Allen in 1975. With a global presence in over 100 countries, Microsoft employs close to 76,000 people.
The fourth most powerful brand is Coca Cola at an approximate brand value of $44 billion. The company is best known as the retailer, manufacturer and marketer of non alcoholic beverage by the same name. This product was invented in 1886 by John Smith Pemberton, a pharmacist. In 1889, the formula was bought by Asa Chandler who then set up the Coca Cola Company to sell this beverage. From then on, both the company and the brand have grown extensively to establish close to 500 brands in more than 200 countries.
With an estimated brand worth of $41 billion, China Mobile ranks as the fifth most powerful brand in the world. China Mobile (CMC), also known as China Mobile Communications Corporation is the largest mobile phone operator in China. The company is considered to be the largest mobile phone operator as they have close to 300 million mobile phone subscribers. However, in terms of turnover, the mobile company is the second largest operator. Vodafone takes the first spot in this aspect, as it also owns 3.3% stakes in China Mobile.
6. Marlboro
Marlboro, with a brand value of approximately $39 billion takes the sixth position on the list of top 10 most powerful brands in the world. Altria, the maker of Marlboro is one of the largest cigarette manufacturing companies. The company saw one of its first instances of global growth when its New York subsidiary was created in 1902 to increase the sales of Marlboro. Marlboro earned brand value and recognition from its famous billboard and magazine advertisements first conceived in 1954 by Leo Burnett.
Walmart is placed at the seventh position as a powerful brand in the world with a brand worth estimated to be close to $37 billion. However, this is not the only ranking that the retailer enjoys. It is also the largest private employer, toy seller and grocery retailer in the United States of America. The retail company is the largest retailer in the world.
With an estimated value of $33.7 billion, the financial corporation is the eighth most powerful brand globally. The Citigroup Inc was founded in 1998 when Citicorp and Travelers Group merged for $140 billion. This gave rise to the largest financial services company in the world. The company employs close to 300,000 people all over the world and has a strong global presence.
IBM is also known as International Business Machines Corporation and also the ‘Big Blue’.
This multinational computer technology corporation is the ninth most globally powerful brand of 2010. With its headquarters in Armonk, New York, the company employs over 350,000 employees all over the world and is considered to be the largest employer in the information technology industry. In the past, the company has enjoyed the position of being the world’s largest computer manufacturer. Established in 1880, IBM has become an integral company in the stock exchange listings since 1915.
The automobiles manufacturer, Toyota has an estimated brand value of about $33 billion, which makes it the tenth most powerful brand in the world. This multinational automobiles manufacturer is also the world’s largest automobile company. With its headquarters in Aichi, Japan, the company manufactures trucks, buses and other automobiles. In addition to this, the company also builds robots. In terms of revenue, the Toyota Motor Corporation is considered to be the world’s eighth biggest company.
The top ten most powerful brands in the world have a global presence, which makes it possible for these companies to grow year after year. Their growth transcends the boundaries of their own countries and allows the companies to enjoy a global brand image.
