After a great launch Apple Inc.’s (NASDAQ:AAPL) iPhone 6 is now facing a certain ‘twist’ in its fairy tale. Apple, currently enjoying a lot of attention from the media and customers because of iPhone 6 has come under scrutiny for a rare problem. People who’ve bought the latest smartphone have reported that the body of the iPhone bends when it is kept in their jeans or even suit pockets.
Tech blogs are getting photos, posted by people, which clearly show the slight bend in the casing. This might be because of the new aluminum shells; perhaps too thin is way too thin.
This is not the first time Apple is facing a peculiar problem with its iPhone. Back in 2010 users reported that their iPhone 4 (then latest) dropped calls if held with the lower left hand side. Even though, Apple delayed its response until the complaints piled up, but the late Steve Jobs addressed the situation eventually.
Certain pro-Apple analysts said that it is a common issue with cell phones, especially the slimmer ones. All the major smartphone manufacturers including Samsung, Nokia or HTC have produced phones that bent after physical stress was applied. The only solution to this problem is to avoid sitting while your phone is in your pocket.
In case of iPhone 6 and 6 plus, both phones have larger screens and smaller body size. Apple Inc. has already claimed that it is the world’s slimmest smartphone – less than (0.76cm) thick. The fact that these phones are large and thin and have a pure aluminum casing makes it slightly more vulnerable to pressure.
Apple is a bit lazy in giving immediate response to situations or controversies. And it has done the same in this issue as well – no comment regarding the bend has been heard from the tech giant.
Viewing it from an unbiased perspective, it all comes down to the user how he treats his cell phone. Keeping expensive iPhones in pockets that are too tight is not a smart move; however pockets are where people usually keep their phones. So who is to blame here?
iPhone 5 also had its share of issues. Back in 2012, users claimed that their iPhone 5 was giving out a purple effect when photos were taken using its camera. The company did not address the issue for a long time and later came out with a document that contained guidelines to handle the issue.
The bending issue will not cause a lot of trouble for Apple now; iPhone sales are quite high and the iPhone fever is in full swing. But once the frenzy fades away and customers settle down with their phones, complaints may start to pour in and Apple may be forced to take some action.
Apple Inc.’s (NASDAQ:AAPL) old rival BlackBerry also had its share of fun at the expense of iPhone. BlacBerry’s CEO John Chen made fun of the situation at a company event in Toronto. He challenged users to try and bend its latest smartphone BlackBerry Passport.
