Launch of Apple Inc.’s (NASDAQ:AAPL) new iPhone 6 and 6 Plus was probably this year’s most anticipated news in the world of technology. Both smartphones were the talk of the town for months before they were launched and even after their release both iPhone 6 and 6 Plus are still in demand. Apple is trying hard to keep up with this amazing demand rate.
Even though this increased demand shows the success of the smartphones, Apple has been a little behind with the supplies of iPhone 6 plus. As a result of this delay the re-selling of used iPhones on sites like eBay at higher costs has increased, which may later on hurt the sales of new units in the market.
Analyst Gene Munster and his team at Piper Jaffery have been keeping track of the re-selling price of iPhones by following auctions being held on eBay. The team at Jaffery look at the last 50 phones sold each week on the web to evaluate the re-sale value of all the phones. By looking at the records Munster concluded that 42 days after the launch of iPhone 6 plus it was still selling at 124% of its suggested retail price. Only a year ago when iPhone 5s was in the same situation, it was selling at 119% of its suggested retail price. The difference shows that iPhone 6 plus is doing better as compared to 5s.
Munster not only recorded the sales of iPhones, but he also recorded the sales of smartphones by rival brands. Following are the details of different phones after 42 days of their launch, as per the data collected by Munster.
- The resale value of iPhone 6 after 42 days of its launch was at 94%
- The resale value of iPhone 6 plus after 42 days of its launch was at 124%
- The resale value of iPhone 5S after 42 days of its launch was at 119%
- The resale valuse of iPhone 5C after 42 days of its launch was at 77%
- The resale value of Galaxy S V after 42 days of its launch was at 81%
- The resale valuse of Galaxy Note III after 42 days of its launch was at 67%
Piper Jaffery did a comparison of the market between iPhone 6 plus and the previous iPhones like 5S, 5C etc and noted that the response iPhone 6 plus received after the announcement of its launch was far more overwhelming than any other previous iPhone models.
Munster after looking at the whole scenario came to a conclusion that the controversy of the bending of iPhone 6 plus did not affect the phone’s popularity at all. Consumers are just as keen on getting their hands on the phones after the controversy as they were prior to it. He also observed that the prices of used iPhone 5S and 5C decreased suddenly after iPhone 6 hit the market. Munster predicted that because of the hardware improvements done on Apple Inc. (NASDAQ:AAPL) iPhone 6 and 6 plus the value of last year’s model will decline even more because consumers are more interested in the latest iPhones rather than the older models.