Polar is the latest acquisition made by the search engine baron Google Inc. (NASDAQ:GOOG) to elevate user activity on Google+ and other Google services. Polar will not only work under Google to increase user engagement, but it will also help the company in its marketing ventures.
Polar is a famous mobile and desktop polling company, which Google has acquired for a large undisclosed sum. The workers of Polar will now take their expertise of design sensibilities to Google. According to analysts, in the past eight months alone Polar came up with more than half a billion polls that generated 1.1 million active voters.
Users can download their iOS app to make their own polls and even embed the poll on their websites. This is a huge asset to Google Inc. as it will give a great boost to their publicity and marketing in addition to more user engagement on their social media network.
The basic philosophy behind these polls was that every idea needs to be heard. Based on this philosophy Polar started simply with an idea to make simple polls that would be fun and easy to use. The polls that were already on the internet were boring and too formal – a tradition that Polar changed.
After the acquisition the iOS polar app was removed from the App store, but the app can still be availed by publishers until the end of this year. Users can also receive an archive of the polls and data they participated in.
The Polar team will help Google Inc. increase popularity of Google+ on cell phones and other wireless devices. So it can be assumed that the popularity cell phones enjoy had something to do with Google’s Polar acquisition. Mobile ads generate stupendous revenues for many social media companies including Facebook; that is why Google has also shifted its focus to make some money by increasing its social media users through introducing Polar polls to wireless devices.
Google is still caught up in the hacking incident that happened just days ago. The company may have to work a bit hard to encourage its users to trust its online services such as Google+.
It seems rather comical that Google is trying hard to get more users when it still has done nothing to deal with its recent hacking incident. But that is the magic of cooperations like Google – they can get away with flaws in their security protocols because they monopolize their fields and leave their users no choice, but to come back to them.
Polar is not Google’s first acquisition. It is known as the king of acquisitions; Youtube, Android are just a few examples of its lucrative acquisitions. God knows how much Google spent to make Polar a part of the Google family, but it’s evident how much Google wanted Polar to be a part of their team.
Google Inc.’s Google Inc. (NASDAQ:GOOGL) stock started of its morning trading session at $590.39 and after more than three hours into the morning session stood at $585.07. The stock’s previous close was at $581.35.
