Customers have shown an amazing response to the new iPhone; one of the major reasons is the way its marketing was handled – mysterious and appealing. That is why it did not come as a surprise when it was revealed that Apple Inc. (NASDAQ:AAPL) iPhone 6 sales hit the staggering mark of 10 million units on its very first weekend.
The little tactics used by Apple always go a long way and create brand loyalty, which results in amazing sales figures.
iPhone’s launch success in the United States was evident on the first day when customers stood in long lines hours before the stores opened. This enthusiasm was expressed by people all over the world. However Apple’s launch in China got delayed because of some regulatory issues; therefore it will be interesting to see how the Chinese market responds to iPhone where local brands rule the field. Apple will be hoping that its sales figures of 10 million would sky rocket when the most densely populated market gets exposed to its products.
Apple’s CEO Tim Cook was probably being modest when he stated that the figure of 10 Million wasn’t expected at the Apple headquarters. When you bring U2 to the launch and people stand in lines outside Apple stores around the country being pseudo homeless, you can surely expect such a stellar figure to hit on the very first weekend. This figure does not include online pre-orders. The pre-orders were recorded at 4 Million in the first 24 hours, which is a record.
iPhone 5 could only manage half of this pre-order figure last year. The manufacturing team has worked extra hard to speed up production; it has done an excellent job with the Apple Inc. iPhone 6 launch, but if there were more products available on the shelves, the company believes it could have reached a much higher figure for its first weekend.
Some great marketing tactics in the last five months resulted in almost a 30% increase in Apples shares, which opened at $101.80 this Morning.
Last year when the company launched the iPhone 5 models, it reached 9 Million in the first weekend. The stellar sales this year could also be the result of the much anticipated bigger screen, which is a completely new feature as far as Apple is concerned. However, for many loyal customers the iPhone is not just a phone; it has an emotional connection with them – a connection that makes them stand in long lines outside Apple stores every year.
The supply issue seems to be mostly with the bigger iPhone which is the iPhone 6 Plus, which shows that customers had been waiting anxiously for bigger screens in their favorite device.
First weekend, three days to be very exact and the expected revenue for Apple Inc. (NASDAQ:AAPL) by the Wall Street analysts falls short by 3%. This reworking has been done by the sales already reported and the sales projections reported by the company. Earnings per share are expected to be 12% higher than estimates and if supply issues are sorted quickly it shall be smooth sailing for Apple.
