To say that Facebook (FB) is diversifying would be an understatement. In 2013, Facebook brought in revenues of $7.9 billion, which was a 55% increase over 2012. Not to mention the fact that the company has instrumented a complete turnaround from its IPO days. Now, Facebook (FB) wants to help the small business owner.
In March, 12 business owners will congregate at Facebook’s Menlo Park headquarters. They will form Facebook’s Small and Medium Business Council. The group was hand picked, and include some of Facebook’s biggest clients. Facebook achieves much of its revenue from members of this group who use tools such as promoted posts and business pages.
While Facebook invested in its small business clientele; the company has decided to double their venture. The purpose of the council is to highlight successes, and help those who have given up on the platform. However, there is much to share. For instance, one member, Kay Martinovic has stated that she makes “$23 for every $1 she spends” on the site. Results like those are impressive, especially given the fact that not even half of Facebook’s business patrons even use the company’s advertising platform.
As Facebook (FB) continues to target and assist its small and medium business owners; it could spell a huge upside of massive income potential for the company. This is an area that has been previously untapped.
Once business owners see positive results, it will be just a matter of time before their advertising spend turns into a tidal wave. Despite the fact that advertising revenue can be unpredictable, Facebook has tweaked its platform consistently, especially on the mobile front to ensure it has a stable base of users. Additionally, once Facebook gets this side of their business moving, investors may find the company even more irresistible.
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