Apple is quite active when it comes to defending its rights and facing violations from different oppositions. Recently at Vanity Fair, Apple Inc.’S (NASDAQ:AAPL) lead designer Jony Ive in an exclusive one on one interview talked about companies that are pretending to be the ‘local’ Apple in their territory.
The conversation covered vast areas such as his arrival at Apple, work ethics of the founder of Apple Steve Jobs and the latest iPhone 6; however, the highlight of the night was when he took a sour dig at copycats who were trying to use the spotlight of Apple to earn a name for themselves.
His main target was the Chinese smartphone company Xiaomi, which is known as the ‘Apple of China’. Ive dismissed the title; infact he emphasized on the fact that it’s a blatant bluff and downright cheating. He further said that Apple is the hottest smartphone brand in the market; therefore its style is bound to be copied; however he believes that this doesn’t mean that the market should appreciate such activities.
He accused the lower-end smartphone makers of being lazy. He said that the first timers are usually unsure of how their product will turn out, so they find it easier to wear a bodysuit of the best smartphone that is out there in the market, which happens to be iPhone at the moment.
The accusation may sound bitter and the reason it was targeted at the low-end companies was maybe because most of them are being backed up by Google now, which could pose a threat Apple’s position in the smartphone market.
Apple and Samsung have also been at each other’s throat when it comes to such matters. Samsung was accused of copying Apple Inc.’s designs in the past and they have been fighting suits for the past few years over the same matter.
Apple, though a top-notch smartphone manufacturer, has its own share of controversies when it comes to “copying”. Infact, many smartphone makers say that Apple is one of those companies that like to wait until other smartphone companies release their major products. When that happens, Apple simply picks up their bits and pieces and creates a phone that gets more sales than other companies.
Let us take the example of Apple iPhone 6. There isn’t much in it that can be called ‘new’. Everything that company is marketing, ranging from a large screen to advanced software and health apps, have been done in the past. Many companies like Google and Samsung have already made smartphones with similar specifications. But it just happens to be that Apple’s iPhone uses its brand name and media hype to generate all the fireworks.
Apple can hardly be blamed for such an approach, which is somewhat smart in the sense that it learns from the mistakes of others. Apple lets other companies draw out their guns first, so it can see where the small loopholes are and cover them in its own device.
Apple Inc. (NASDAQ:AAPL) will always have its imitators no matter what and it will have to face the same allegations as well because right now technological developments are so aggressive that no company can remain unique with its inventions for long.
