Apple Inc.’s (NASDAQ:AAPL) latest iPhone came out at a time when all the top brands were launching their new phones; however this was not all, iPhone was also up against iPhone. Both these phones have different sizes and therefore appeal to different groups of targeted consumers.
So which iPhone is on top?
Apple Inc’s iPhone 6 as predicted before has managed to outsell iPhone 6 Plus in the market. The iPhone 6 plus was the enhanced and modified version of iPhone 6 and was supposed to be more successful. However what Apple Inc. iPhone 6 manufacturers did not take into account was that people usually go for looks and price of the product. The way a product is placed in the market also matters but in this unique case it didn’t.
Apple Inc did its best to advertise iPhone 6 Plus as its premium phone but consumers preferred iPhone 6 because of two main reasons. Firstly the price ofcourse, the iPhone 6 is offered at a minimum of $199 and with additional accessories and modifications like increased memory and other enhancements it is offered at $399 maximum. While iPhone 6 plus is offered at $299 and goes as high as $499. This is where Apple Inc made a technical mistake, as Apple iPhone 6 plus is only slightly enhanced and modified as compared to Apple iPhone 6; therefore it didn’t really matter to most of the users.
Another major factor that contributed to iPhone 6’s success is its appearance. Unlike Asia and a few other European countries, US consumers (Apple’s biggest market) generally like compact smartphones; whereas iPhone 6 plus has a large screen, which makes it quite big. On the other hand iPhone 6 has a screen size of 4.7.
Among other reasons are the features that both iPhones showcase. Although both phones have good and high performance cameras of 8 megapixels but iPhone 6 is more user friendly. Moreover the thinner design of iPhone 6 is catchier as compared to iPhone 6 Plus. The bend issue of iPhone 6 Plus also had a little role to play in steering consumers towards iPhone 6. Except for the Asian market the global Wielding ratio of iPhone 6 as compared to iPhone 6 plus is 80-20 % respectively according to an international survey report, which makes iPhone 6 Plus sales roughly five to one in the international market. This shows how widely iPhone 6 has been accepted by the global market.
According to different reports iPhone 6 plus has more demand in Asian countries where market for big screened smartphones is huge, while iPhone 6plus is more accepted in North America, Western Europe and Australia. These market statistics can also be very useful for Apple Inc when it launches a new mobile, which is expected to come in end of 2015.
The company itself hasn’t announced any official statistics regarding the sales mainly because it is against its policies but according to analysts and market experts Apple Inc. (NASDAQ:AAPL) iPhone 6 is leading the market with huge sales margins.
