China is home to the largest human population in the world, one that is at the forefront when it comes to the use of technology. Surely, China is a booming economy, and a large credit for that boom goes to its growing manufacturing industry, which has mechanized the everyday life in China. Technology has become an inherent component of every individual in every household. And it’s perhaps this very reason why Apple Inc. (NASDAQ:AAPL) has dreamed of tapping the Chinese market for quite some time now.
For Apple Inc., China holds a lot of potential as far as sales are concerned. The majority of the Chinese population is hooked to the use of smartphones, and if Apple Inc. is able to successfully convert that demand for smartphones into a demand for the iPhone, it would mean an addition of billions of dollars in revenue for the company.
And Apple Inc. seems to have succeeded at this front. According to unofficial reports, the company has sold more of its iPhone 6 Plus models in China than in the US, which was its previously dominant market. According to unofficial, but credible, statistics, the company has sold 36% of its total iPhone sets in the Chinese market, whereas only 24% of the total is contributed by the US.
This surge in sales figure in China is neither automatic nor coincidental, but the result of immense hard work that Apple Inc. has put in to properly tap the Chinese market. According to experts, Apple Inc. has been trying to tap the Chinese market for years due to its amazing potential. However, the company met little success along the way as the highly competitive Chinese market did not allow the expensive Apple gadgets to enter.
But now, with a recent deal signed with China Mobile, the tables have turned. Now Apple Inc. has an inside outlook of the market, and the advantage of local perspective.
China Mobile is perhaps the largest mobile operator in China, and operates in an industry worth $80 billion. Under the deal signed with Apple Inc., the company has been selling the new iPhone 6 and iPhone 6 Plus in the Chinese market with facilitation, making it easier for consumers to purchase the iPhone through it. Also, the iPhones come with attractive China Mobile data plans, which make them all the more viable in the highly competitive Chinese market.
And China Mobile seems to have made all the difference. Over 63% iPhones sold in China were sold by China Mobile, according to statistics.
But Apple Inc. won’t stop here. Seeing that the Chinese market can be bigger than the US, the company would now push more of its products into the Chinese market to take full advantage of the potential it holds. The company has already signed a deal for the launch of Apple Pay mobile payment service in China with UnionPay, a largescale micro-financing company.
However, Apple Inc. (NASDAQ:AAPL) still faces a lot of restrictions in China, as it is a western country. But the company seems to be breaking that barrier by signing deals with local companies.
