When you join hands with Walt Disney (NYSE:DIS), you can be sure of one thing; children will support you and it doesn’t mean just a couple of kids playing in the park, but children from all around the globe. It seems Apple Inc.’s (NASDAQ:AAPL) Apple Pay has chosen these children among its target audience as well.
Apple has made a smart by collaborating with Walt Disney. Walt Disney will make use of Apple Pay in its theme parks. Apple Pay, as we all know by now, is a wireless payment system which eliminates the use of hard cash and cards and also ensures security.
Walt Disney is quite happy about the partnership as the company believes that people visiting the famous Disney theme park will find Apple Pay more convenient, secure and private. The shopping and check out process will become faster too.
The Disney guests will have access to Apple Pay with the new Apple devices: iPhone 6 and Apple Watch
Apple Pay will not replace MyMagic+’s MagicBands that were used by Disney last year. In fact Apple Pay will just be an addition to the system. MagicBands is a hued band with radio frequency that allowed people to make transactions with the help of a single swipe of the band; it is also a wearable.
Disney invested around $1 billion on this deal and hopes to get the most out of it by giving their customers an easier way to make payments.
It is natural to believe that after the hacking debacle with Apple, large corporations would be hesitant in letting Apple use their customers’ private information, but Disney has shown a lot of heart and made a seemingly risky decision to trust the giant tech corporation.
For visitors it will be a smooth travelling experience as Apple Pay will help them cut down on waiting time for food and souvenirs and will eliminate the need for any bag or wallet.
Disney fans look excited by this deal; most of them applauded the deal on social media saying that Apple Pay would save them a lot of hassle; it will also mean the waiting lines will move faster.
Apple too has shown some maturity with this deal. When everyone was looking at health and other cooperate sectors as Apple Pay’s potential users; Apple went out and signed a deal with Disney, which means lots of users.
So far the Apple-Disney deal looks like a win-win scenario for everyone involved, until…another hacking incident happens.
Apple must be hoping that its Disney deal will encourage other potential partners to trust Apple and Apple Pay. One of the most lucrative sectors for Apple Pay could be retailers where each parent retailer represents hundreds of stores throughout the United States.
Apple Inc.’s (NASDAQ:AAPL) stock kicked off its trading session today at a value of $101.21. After three hours into the morning session the stock went up by 0.14% to land at $101.60. The stock’s previous closing was at $101.43. So far Apple’s day range has been between 101.08 and 102.06.
