It looks like Apple Inc. (NASDAQ:AAPL) iPhone 6 will be launched on the 9th of September after all.
The company has been extremely secretive about this year’s September event; however a few leaks about different products here and there kept the market and buyers buzzing with excitement. Even though no mainstream product was launched in the past few months, Apple itself remained the hot topic in the business news world over. With infringement lawsuits against Samsung, speculations of company losing its glory, stock reaching the $100 mark, declined iPhone sales, it won’t be wrong to say that Apple has had a roller coaster year.
But now it seems Apple has finally spoken;
Invitations for the 9th September press event have finally been sent out by Apple; however the invitation is as mysterious as the company’s stance about its new products. The invitation features the date of the event with a simple line “wish we could say more”, which is once again a brilliant marketing tactic by the giant tech company.
Apple however dropped a few hints about what to expect from the September event. The hints were mainly targeted at Siri. Most of the experts, analysts and consumers believe that iPhone 6 will be unveiled at the event; however the latest market rumors about iWatch’s early launch could mean that it might also make its debut. However nothing is for sure so the world will have to wait and see.
Apple Inc. has been holding this event in fall almost every year since 2011 and since 2007 the event has been usually marked by the launch of Apple’s new iPhone models. Exactly a year ago Apple launched iPhone 5s and iPhone 5c at this very event. However, this year’s event will be even more crucial for Apple because it is schedule to take place exactly a week after Samsung’s unveiling of Galaxy Note 4 – the phablet. As the world knows these two tech giants are each other’s biggest rivals so these launch dates will give the market an opportunity to weigh the new phones (by both companies) against each other. It seems that we will have a winner very soon and within weeks of the respective launches.
According to rumors, Apple is likely to launch both versions of its iPhone 6, which include a 5.5 inch and 4.7 inch screen; however it is not certain at all because the recent sources have said that one of these sizes may be released later. iPhone 6 will mark a new era in Apple smartphone history as it will be the company’s first ever “big screen” phone.
No matter which version will be launched this September, but analysts are already calling iPhone 6 one of the biggest product launches not only of the year, but in Apple’s history. The main reason is that this launch is coming at a time when the market believes Apple to be in “trouble” in terms of iPhone sales. Moreover iPhone sales constitute over half of company’s total revenue. It is believed that Apple has already increased iPhone 6’s production by 30 to 40% as compared to iPhone 5c and 5s’s production last year.
It will be interesting to see how Apple Inc. (NASDAQ:AAPL) iPhone 6 does in the market because its other products including iPad and iWatch may have to battle against other similar devices, which will be available at much lower costs.