Apple Inc. (NASDAQ:AAPL) was granted another patent yesterday with the U.S. Patent and Trademark Office. The patent description is technology that automatically controls the brightness of Apple devices. This technology will also increase battery life on Apple’s (AAPL) portable devices.
“The improved techniques reduce power consumption by lowering display intensity at appropriate times. In one embodiment, the display intensity can be controlled depending on the type of content being displayed. For example, when displaying certain types of content, the display intensity can be lowered from its otherwise high, constant intensity level. In another embodiment, the display intensity can be controlled depending on the characteristics of the content being displayed.”
So apparently an Apple (AAPL) device using this technology will be able to identify the type of content you’re viewing and set the “output intensity”. The end result from this will be increased battery life. If I’m not mistaken the current iPhone 5 already has a similar feature so I’m not sure how this technology differs from that.
On an unrelated note AAPL bulls seem to be buying this morning with a high of $513.44 which I assume is in anticipation of this evenings earnings release. While most “analyst” have cut their target price for Apple the average is still well above $600. It will be interesting to see how the rest of the day plays out.