On April 22, Jerry Dischler, VP of Product Management for Google Inc. (NASDAQ:GOOG) AdWords will be unveiling over 10 new AdWords products. These features have been developed over the past year, and they are soon-to-be released from beta.
Analysts do nott believe that any of the changes will be controversial. Why? Because they are being announced at a customer event. This will be a time for Google to shine, and convey to their clients why they should continue to use AdWords.
First of all, Google has shared that is no longer about devices. The average Internet user has four devices and consumes 60 hours of content every week. They don’t care where they get their content as long as its delivered seamlessly. So, it seems that AdWords will have a feature that is even more device-neutral.
Secondly, an emphasis on context will be made clearer. Currently, you already see ads tailored to your search preferences and so on. To illustrate, if you have recently spent time on a restaurant website, you might start seeing ads of that restaurant or eateries with similar cuisine. This feature will be enhanced even more. So, Google wants the context to develop deeper connections and be more meaningful for their end users.
This will mean that Google will send more signals, about users, to its business clients. Since Google anticipates users will voice privacy concerns, they assert they will probably focus targeting for any new signals in a bid modifier or ad copy modifier.
In addition, Google wants businesses to reach their potential clients when it matters most. As a result, there may be new algorithms that help to enhance this function. Also, there appear to be more tools centered around in-app targeting and in-app ads.
Of course, we will have to wait until April 22 to hear the finalized announcements. It should be a list of anticipated and unanticipated new tools and features for AdWords and their clients.
